Now go to your Desktop and double click on the JMP file you just downloaded.
This action will start JMP and display the content of this file:
Go to the Analyze menu and select Fit Y by X:
Click the column Gross Sales, then click Y, Response.
Click the column Items, then click X, Factor.
Your screen should now look similar to the following:
The scatter plot is produced:
(Based on JMP Pro 16.0.0 Revised 7/7/2021)